After articles about why we do not trust search engine optimization companies , today decided to pay attention to the "black" optimization.
In general, experts share the 4 types ofSEO: white, gray, black and orange.
To the white optimization methodsare not officially banned by search engines. Under a gray optimizationunderstand the partial use ofprohibited methods, such as the mutual exchange of links, buying links,automatic winding counters, a glut of text keywords, content theft, etc.Orange optimization is different from all the other optimization methods. The main point is that the site attached some interesting material not directly related to the subject site, and is held to attract the public with an emphasis on those materials.
Accordingly, under the black optimization understand the use of illegal, unethical methods of promotion. First of all, to those methods include spamdexing. This special techniques designed to increase page ranking. Such methods are aimed at deceiving and member of the search engine and search engine. Allocate 5 types spamdexing.
Text spamdexing. This is one of the most popular methods of cheating. Applying his black optimizers artificially stuffed Keywords representing the most popular search queries on the selected topic. Often used for this purpose hidden and invisible text that does not see the man, but he sees the search engine.
There are a few tricks. For example, the writing of the text is very, very small font or text color matches the color of the background. Also used text under the graphic elements or text is placed in the invisible to the user layers (layers) page.
However, all the hidden text is not limited. Text can also be quite visible, but it will be dynamically generated text. There are special programs that generate text and keyword stuffing and the text is often incoherent. In humans, this page only can cause irritation, and the search engine spider will read it from beginning to end.
Also there is a "civilian" version of the page is composed of a set of popular search queries. This usually consists of the text of a paragraph that corresponds with the use of word synonyms.
Doorway pages. Doorway Pages - specially designed pages created for higher placement untwisted site in search engines for specific requests. After contact with the user to that page it almost forcibly redirected via links or redirects to the target page. When this self doorway does not contain any useful information to the user.
Doorways can similarly generate using special software. Often doorways placed on free hosting.
In general, experts share the 4 types ofSEO: white, gray, black and orange.
To the white optimization methodsare not officially banned by search engines. Under a gray optimizationunderstand the partial use ofprohibited methods, such as the mutual exchange of links, buying links,automatic winding counters, a glut of text keywords, content theft, etc.Orange optimization is different from all the other optimization methods. The main point is that the site attached some interesting material not directly related to the subject site, and is held to attract the public with an emphasis on those materials.
Accordingly, under the black optimization understand the use of illegal, unethical methods of promotion. First of all, to those methods include spamdexing. This special techniques designed to increase page ranking. Such methods are aimed at deceiving and member of the search engine and search engine. Allocate 5 types spamdexing.
Text spamdexing. This is one of the most popular methods of cheating. Applying his black optimizers artificially stuffed Keywords representing the most popular search queries on the selected topic. Often used for this purpose hidden and invisible text that does not see the man, but he sees the search engine.
There are a few tricks. For example, the writing of the text is very, very small font or text color matches the color of the background. Also used text under the graphic elements or text is placed in the invisible to the user layers (layers) page.
However, all the hidden text is not limited. Text can also be quite visible, but it will be dynamically generated text. There are special programs that generate text and keyword stuffing and the text is often incoherent. In humans, this page only can cause irritation, and the search engine spider will read it from beginning to end.
Also there is a "civilian" version of the page is composed of a set of popular search queries. This usually consists of the text of a paragraph that corresponds with the use of word synonyms.
Doorway pages. Doorway Pages - specially designed pages created for higher placement untwisted site in search engines for specific requests. After contact with the user to that page it almost forcibly redirected via links or redirects to the target page. When this self doorway does not contain any useful information to the user.
Doorways can similarly generate using special software. Often doorways placed on free hosting.
Redirect. Redirect is a forced move to a different address or downloading a different browser in the current document. That is, user lands on a page, it quickly "promigivaet," and the person is quite another resource.
Cloaking (cloaking). Under this method, issuing technology realize various document content according to the requesting client. This is a special way to hide the search engine spam: browser shows one man, and the search engine sees something quite different.
Swap (swapping). Swapping - page optimization to achieve top positions in search results, followed by a full replacement or a significant change in the content page when its desired position in the index has been reached. Naturally it is not long, but nevertheless this method is used.
There is still a lot of "black" optimization methods, the list is constantly growing and is modified. Search engines are actively fighting with them, and sites that use them.
"Black" - a method based on direct fraud algorithms of search engines.
0 comments