Google will lower the sites with an abundance of advertising on the first page screen, and the lack of content

As a result, improve the quality of search results Google has introduced analgorithm that analyzes the structure of the page and the number of visible content on the first screen. On this record appeared on the official blog.

Previously, Google representatives received a lot of complaints about that when you click on the search results users can not find meaningful contentand receive a negative experience. Rather than scroll through a lot of ads, users want to see at a glance what you were looking for. Thus, the sites will be affected, with no useful content on getting rated lower than others.

Many resources are monetized through banner ads and advertising, where to optimally place them on the first screen to get the maximum attention ofvisitors. Therefore, Google has decided not to address the sites that advertisein the normal manner, but will affect those who use it excessively, or where it is difficult to find a meaningful and original content on the page (for example, the goods online store with a limited description, copied from other sites).

At the moment, the new algorithm takes into account at least 1% of search queries. If you think that the innovation has affected your site, check out how it looks without scrolling the page and quickly if one considers the content.

When you make changes to the site, you need to wait until the search robot re-indexes few pages and understand about editing. Time spent on re-index will depend on many factors, including the number of pages and how quickly and easily they are given to the robot. For the average website it will take several weeks.

Already, the network has a lot of protests from webmasters, but Google wants to improve the user experience, so prompts to create more high-quality resources.