What is the signs of bad SEO specialists ?

SEO tightly and thoroughly entered into the Internet business This market is estimated at tens of billions of dollars a year. Its services are offered by thousands of companies and hundreds of thousands of SEO professionals. But how can you distinguish professionals from pseudo-experts?

The easiest, but not the most competent way - to evaluate the portfolio company or a freelancer. But the number of customers and the "complexity" of key phrases are not always the most important parameter. You understand that customers may be many, but satisfaction with the performance of a portfolio, you do not read.

Therefore, I believe the person ordering SEO services need to understand a little bit on this issue and be able to distinguish the professionals from the hacks. The main signs of bad professionals:

• Use the exact same strategy and the same sites with link exchange to various clients. Heard from many sayings: "A good SEO specialist should have its base for a link exchange." On one side is right, but on the other it is better to use a different site for the exchange and purchase links. But this does not apply to the placement of links and articles on social networks and sites - it's definitely not hurt.
•  It is advised to place your information on several domains. That is, when ordering the services they recommend to leave the old site on the net, and all the progress made ​​on the new domain, with a copy of all information on the site.
• Suggest adding your site to multiple search engines. In the end, these specialists do not do anything to optimize your website. After all, one way or another site will get in the major search engines. A special addition in fact solves nothing, except that affects the rate of occurrence of a site in delivery.
• Propose to use the 302 redirect. Some firms when moving the site from one domain to another or move a page recommend using a 302 redirect. If you understand the essence of this redirection, you must be clear - this is wrong.
• Focus on the exchange and purchase links. This is correct, but it is not necessary to dwell on it.
• Too much attention is given to keywords and descriptions of pages. There are experts who believe it is important in optimization. It is of course important parameters, but not the key.
• Offer a lot of satellite sites for individual keywords. What is not so well. It is better to put all the information in one domain than dissipate their attention to a lot of sites, each of which requires the promotion.
• Tell you about the effectiveness of placing hidden text on the site.
• Claim that they know the algorithm of Google and other search engines. I think a lot of professionals who have worked in Google on the development of architecture, still does not have a full understanding of his work. Since the architecture is very complex and involves thousands of algorithms and parameters. And do not think that could leak this information to the SEO firm.
• Guaranteed 1st place in the search results. No one can guarantee the output of the website in the first place on the "expensive" keyword. You can guarantee low-frequency query from 3-4 words. After all, the more popular the query, the higher the competition. And it is often advantageous to optimize the site for several tens of low-frequency keywords, than the popular.
• They do not want to tell you that they are going to do to optimizeyour website. There can be two possibilities: they will not do anything, or are going to do something bad.

There are many professional freelancers and companies that provide quality services. But also a lot of pseudo-experts and that can only hurt. So be careful when selecting contractors.