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Monday, 26 August 2013

Free And Paid Web Directories

Web directories is a structured and categorized directory of links to external resources. Webmasters use directories to promote their own resources to attract additional trafficand get backlinks, the hosts for the same financial dividends. Usually, the process of adding the resource to theWeb directories is accompanied by verification of the resource being added to the relevance, content, and many other parameters. Essentially webdirectories - this doorway, which distributes traffic only relevant to web directories with the search engines is another. Search engines use directories to determine the relevance of sites to specific topics and keywords. Accordingly, the benefits of posting links to directories is very high.

However, it should be noted that the directory catalog strife and importance of linking can differ dramatically. The main difference can be considered as a financial approach to adding resources to the catalog: free and paid.

Free directories

The main feature of free directories - a huge amount of added resources. So your link can easily get lost in a variety of others and, accordingly, you will get less traffic, take the process of adding a long period of time because of the large number of applications. And to get a significant result, you need to place the resource in hundreds of directories.

Let's analyze. Almost the majority of web projects designed to make a profit. As for the free web directories, all options direct impact on earnings quality. For example placing PPC ad units impairs the usability and visual appeal of the resource, as well as a selected traffic from sites hosted in the directory. Another common way to monetize - placement of advertising platforms. For example, a very popular accommodation units - product of the day, product of the week, month, "Our friends", "recommend", etc. It is no secret that search engines are struggling to pay the placement of links and directories can be punished decrease in the search results. Yes, and some directories require placement ofbacklinks.

Paid directories

Feature paid directories is their professionalism, quality accommodation andunique content, fast processing of applications and adding sites to thedirectory (usually the process takes 1-2 days), the heavy volume of traffic and links. In a paid directory should not be references to the sponsors, PPC advertising, and all the tinsel distracting. Link to the paid directories usually has a much greater weight and impact.

Moreover, paid placement is two kinds: for placing the site in the directory and for the inclusion of a site in the results of search results for a certain keywords.

Among the well-known free and would like to highlight DMOZ. Among paidYahoo! directory (paid for by commercial sites).

But in general, I am of the opinion that it is necessary to allocate resources in paid and in the free directories. In the free - massively, and paid selectively. To speed up the process of adding in free directories, you can use specialized software or services.
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