The basis of contextual advertising is contextual ads. This is the title, text and hyperlink to your web site. They are tied to specific keywords and are seen only in the event that the user has requested even if one of these words.
In this post you waiting five key pillars that make effective ad for a successful marketing campaign.
Tip # 1. Use only the "target" queries.
The man, who introduced a search engine query "paint", had the opportunity to mean "watercolor", "paint category", "auto paint" or "hair dye."
This is one of the samples improper request. Query "colors" for a very grand public. And from this we can conclude that the ad would like to see the target, but also the users, whom all the same in the offer. Because of this, the result is reduced from ads.
The lower returns ad, the lower it is to remain in the list of all the remaining ads. If returns reached the minimum number, the ad is removed from the demonstrations. To such, did not take place with you, thoroughly elects requests for whom would advertise. It is desirable, that ad was seen only your "target group".
Tip # 2. Take a short announcement.
Brevity - the soul of wit. This applies among other things to the word and the contextual ads. All people are by nature lazy, and therefore appreciate a longish short words.
Without looking at what contextual ads, and so cut down the signs, differ from them will become just as brief. However, do not miss the wing ads, making it short. You are required to describe the essence of one's own proposals.
Tip # 3. Use keywords in your ad.
Keywords that are in the ad will be different, "fat." It immediately draws attention to your word. In addition, people are constantly directs attention to the text, in which the pronoun he led the search.
Imagine that you need to fix the car ZAN. You used to search form "ZAN auto repair." Which of the following titles you will respond: "Repair of all brands of cars," or "Repair of cars ZAN"? In the second case you get as a single that looked for.
It is advisable to accept service keywords, as in the title, but in the text of the ad. It will always work better if you do not use keywords in the text at all.
Tip # 4. Every word - a single ad.
Based on previous advice, you are required to allocate a separate ad for each word. Thus, you will have the opportunity not only to make the text fit for any query, but also be able to find out in practice return relevant words. And this is too important a skill.
Tip # 5. Link to the ad must keep to a relevant page.
Imagine for this one off, you need a certain Canon camera models. You have made your search and find announcement advertising this model. But as soon as you click on the hyperlink in the title, it does not fall on a page with a description and rates, and the "fundamental" grand network of online shopping mall which sells various personal electronics.
In such a case would need to spend a lot of time in search of a page describing the most that neither is on the model. Most of the inhabitants of our planet will not be including and try and just walk away to another website. It was in consequence of this hyperlink from your ad must not lead to the main page, and a page with a description of what you have given in the declaration. Of course, sometimes it can be the main page.
The main secret: constantly test your own ads.
This means that as soon as you try to reach the consequences, then you are bound as it is possible to quickly move from doctrine to practice. You are required every day to act on their own ads, change them, to see how this affects the effects.
That's how people become experts in this field. Only thanks to repeated practice, testing and research, they get an invaluable skill that can not be obtained in any book on promotion.
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